WHYY (PBS/NPR Philadelphia)

T3Active client

EIN —Philadelphia, PAFYE —public mediaRank #182Est giving: $12.4M

Key insight (AGP analyst)

Current client in market — public media. Defend and potentially expand.

ABM opener / first move

Defend current scope; membership modernization pitch

Computed

C59/100

AGP baseline

C57manual

Delta

Last scored 5/13/2026, 5:35:30 PMagp.v1.0

Dimension	Computed	AGP baseline	Reasoning
Market Priority	4/20	4/20	T3 (Defend/Watch) — 4/20.
ICP Fit	8/20	13/20	Vertical "public_media" outside the core ICP verticals; treating as Moderate Fit.
Revenue Signal	16/20	14/20	$10M-$25M (Core ICP band) — $12M fundraising revenue.
Competitive Gap	19/20	14/20	No incumbent detected (zero professional fundraising fees, no Schedule G) — in-house only.
Warm Signal Assumed defaults	12/20	12/20	AGP baseline: 12/20. Continuous warm-signal scoring requires Phase 3 (CRM contacts + Sales Nav + AGP staff roster).

Financials — tax year 2024

abm baseline_import

Total revenue (Part VIII line 12)

$12,400,000

Total contributions (Part VIII line 1h)

—

Government grants

—

Estimated foundation/corp grants

Phase 2: grant schedule parse

not parsed

Estimated individual contributions

Total contributions − government − foundation

$12,400,000

SYNTHETIC ROW from ABM ICP Target List "Est Giving ($M)" column. Will be replaced by real 990 / Cause IQ data when ingested.

Professional fundraising fees (line 11e)

—

Total fundraising expenses (col D total)

—

Advertising & promotion

—

Schedule G Part I total paid

—

0 entries

Either this org didn't file Schedule G this year, or the source didn't include it.

0 fundraising-relevant · 0 other

Part VII Section B is filed only when the org has contractors above the reporting threshold.