Trinity Health Grand Rapids Foundation

T1-B

EIN —Grand Rapids, MIFYE —hospital foundationRank #32Est giving: $8.0M

Key insight (AGP analyst)

TWO CRM contacts: Kelly Obenauer + Jennifer Schlager. Ideal InterMountain-analog Catholic health system.

ABM opener / first move

Direct outreach from both CRM contacts; lead with InterMountain reference

Computed

B74/100

AGP baseline

A80manual

Delta

-6

Last scored 5/13/2026, 5:34:40 PMagp.v1.0

Dimension	Computed	AGP baseline	Reasoning
Market Priority	16/20	16/20	T1-B (Active Pursuit) — 16/20.
ICP Fit	8/20	18/20	Vertical "hospital_foundation" outside the core ICP verticals; treating as Moderate Fit.
Revenue Signal	11/20	12/20	$5M-$10M (Project-feasible) — $8M fundraising revenue.
Competitive Gap	19/20	14/20	No incumbent detected (zero professional fundraising fees, no Schedule G) — in-house only.
Warm Signal Assumed defaults	20/20	20/20	AGP baseline: 20/20. Continuous warm-signal scoring requires Phase 3 (CRM contacts + Sales Nav + AGP staff roster).

Financials — tax year 2024

abm baseline_import

Total revenue (Part VIII line 12)

$8,000,000

Total contributions (Part VIII line 1h)

—

Government grants

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Estimated foundation/corp grants

Phase 2: grant schedule parse

not parsed

Estimated individual contributions

Total contributions − government − foundation

$8,000,000

SYNTHETIC ROW from ABM ICP Target List "Est Giving ($M)" column. Will be replaced by real 990 / Cause IQ data when ingested.

Professional fundraising fees (line 11e)

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Total fundraising expenses (col D total)

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Advertising & promotion

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Schedule G Part I total paid

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0 entries

Either this org didn't file Schedule G this year, or the source didn't include it.

0 fundraising-relevant · 0 other

Part VII Section B is filed only when the org has contractors above the reporting threshold.